Zanussi is a famous brand, leader in the market of kitchen and cleaning appliances. In 1916 Antonio Zanussi founded the eponymous company that today is one hundred years. Its key solution to empower competitiveness on the market is a perfect combine between innovation, differentiation, authenticity, value. One hundred years of italian design from its foundation until nowadays. Creative names of design such as Gino Valle, Gastone Zanello, Andries Van Onck, Roberto Pezzetta and Luigi Molinis have contributed to international success and a an exhibition celebrates this brand retracing the history of the company and of the most famous and well-known objects.
The exhibition (in Porcia next to Pordenone) curated by Angelo Bertani, togheter with Roberto Pezzetta, designer of Zanussi, is an opportunity for a special tribute to historical appliances. Who does not remember the red stove or the fridge, named Black? This last one of Wizzard collection had a prestigious award in 1988 at Ljubljana Biennal of Graphic Arts. That is not the only award for Zanussi having received three times even the Compasso d’Oro, the most important international design award.
A focus of exhibition is dedicated to Gino Valle, a very important architect and designer that in 1958 launched in Zanussi the unit of industrial design. He signed the first fridges with the flat door when they were produced with curved door as American fridges again. A section of the exhibition is dedicated to televisions, Sèleco, and a roundup of kitchen appliances thanks to the collaboration since 1984 with Electrolux Professionals.
Nowadays Zanussi is a leading brand recognized for quality, innovation and for distinctive design. It’s a strong brand in Swedish Electrolux Group togheter other names well known by consumers.