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Italian Fashion

They say you can easily recognize an Italian among hundreds of people just taking a glance at what he/she is wearing. Most Italians, indeed, have a special and innate taste for clothes and are able to choose the most suitable ones in every occasion: as a matter of fact, you’re very unlikely to see an Italian woman going out for dinner in joggers  and sneakers!
We are not saying that Italian people wake up in the morning and wear super elegant clothes, jewellery and elaborate make up even if they just have to bring the children to school or to buy milk! But even when they wear comfortable clothes or a simple pair of jeans and a t-shirt, they usually match.


Maybe that’s why Italy has one of the most important fashion industry in the world: Italian stylists are among the most appreciated everywhere due to the constant innovation they can take to the world of fashion.
That innovation is made by experimentation with patterns, fabrics, styles, colours: Italian stylists know how to mix and match different elements to obtain new amazing combinations that usually are born on the runways of luxury brands and later inspire the collections of more affordable clothes stores.


But what makes Italian fashion so attractive and competitive, beyond the undeniable skills of its designers? They keyword is quality, the one they put in every single stage of the creative process that brings to a cloth. From the original design to the selection of the right piece of fabric, from an excellent work of seam made by professionals with lots of experience to the right way to present the clothes to the audience.


Italy is the country with the highest number of fashion brands: beyond the most famous ones, indeed, there’s a universe of medium or small brands that are worth knowing as they can surprise with noteworthy creations.

Moschino YT

Looking at a Moschino creation and not guessing right away who designed it it’s quite impossible: who else would create a hat using teddy bears, for example? And who would take Minnie Mouse on the catwalk or propose tie-made skirts?Ironic, funny, provocative: three adjectives to sum up Moschino’s style. The

Logo Gucci

Gucci is one of the oldest Italian fashion houses: it dates back to 1921 and it’s still among the most known, appreciated and easily recognizable brands. If the item you’re looking at has a GG logo on it, you know it’s a Gucci!The founder of the company was Guccio Gucci,

Roberto Cavalli

When we talk about experimentation in fashion, one name immediately comes to mind: Roberto Cavalli, the man who transferred his artistic background to his creations.Born in Florence in 1940, Roberto Cavalli has always been influenced by art: his grandfather, indeed, was Giuseppe Rossi, an Italian impressionist painter who was a

Dolce & Gabbana

Dolce&Gabbana are the most famous duo of Italian fashion. Their winning professional bond has constituted the base of a success that was born in the 80’s and that has reached the audience of all the world with creations whose style is recognizable at first glance.It all started in the ‘80s,


The nickname the world of fashion gave him is “Emperor”, but he defined himself “a tailor”: we’re talking about Valentino, a man whose name has been synonym of elegance for 45 years and that still continues to be one of the most admired fashion designers of all times.Valentino Clemente Ludovico

Giorgio Armani

“King Giorgio”, as the press has renamed him, has been a protagonist of international fashion for over 40 years and his unique style is still among the most admired.When he was young he studied Medicine, but after a few years he realized to be on the wrong path and left

Gianni Versace

On July 15, 1997 the world of international fashion lost one of his top designers: Gianni Versace, who was killed that day in front of his house in Miami Beach. The news of his murder shocked the world and almost twenty years later the audience still remembers one of the

Italian Stylists

Armani, Versace, Roberto Cavalli, Dolce&Gabbana, Valentino, Gucci, Moschino: what comes to mind when we mention those names? Beautiful dresses, luxurious runways, glamorous photos on fashion magazines. Indeed, the ones we have just quoted are some of the greatest Italian fashion designers, the same people and brands that have made Italy


Everybody knows that Italian fashion has no equals in the world and that Italian designers are the most appreciated everywhere. But how did we become aware of that? When was the idea of Italian fashion born?To discover it we have to go back to February 12th 1951, when Count Giovan

Milano Fashion Week 2016

September in Milan means one thing: Fashion Week. As the new month is approaching, is time to take a look at the most important fashion event of the year that will take place in September 21-26, not before the awaited Vogue Fashion Night 2016 on September 20.Stylists, journalists and fashionists

Long floral dresses

Italian fashion is able to reinvent itself season by season with lots and lots of new ideas and creations, but maybe it’s during summer that it expresses its best. Brilliant colors, light fabrics, cheerful patterns go from runways to streets and you can see everywhere women wearing wonderful clothes.One of